Brad E. BaileyA personal page from Brad E. BaileyAbout
How I work, and the record behind it.
Background, awards, proof, and stories.
Brad E. BaileyA personal page from Brad E. BaileyAbout
Background, awards, proof, and stories.
I'm a futurist and business architect. Everything I do comes back to three verbs: see, align, build.
See. Most organizations don't have an answer problem. They have a question problem. I'm a Certified Futurist, with executive education in breakthrough innovation strategy through X, The Moonshot Factory. Futurism, done right, is not prediction. It's recognizing what's emerging before it becomes obvious.
Align. Thirty years of marketing, communications and operations across package delivery, airlines, freight, bicycle and motorcycle tires, bike rallies, cities, counties, farm credit, financial services, and beer. My focus is enterprise strategy, business architecture, and strategic operations: the work that lives between functions. I understand AI governance, and I can serve as a chief of staff.
Build. I founded and edited an award-winning community magazine, ran public affairs for a growing Texas city, built two consulting practices, and ran a chamber of commerce. Today that includes documentary film, audio storytelling, and a weekly essay, The Interrobang. The case studies above show the three verbs at work, one project at a time.
South Carolina State Guard, 22 November 2018, for more than 200 hours of public affairs and social media during Hurricane Florence.
Public affairs through Hurricanes Dorian, Florence and Helene.
Creative and communications work recognized by the Communicator Awards.
WebAwards recognition for the AgFirst website.
Schertz Magazine's ad revenue replaced the cost of mailing newsletters and water-bill inserts. It went to every water-bill household, brought in $5,600 a month, and doubled as an economic-development quality-of-life piece.
Economic development that helped bring Sysco and Amazon hubs to Schertz.
Guidance for residents of the Charlotte metro area who needed it in their own language, fast.
The 2009 H1N1 outbreak and other EMS incidents: I was the City of Schertz spokesperson.
PIO Awareness, Social Media in Emergency Management, EOC Management and Operations, and more.
ICS-300 (18 hours) and ICS-400 (14 hours), plus the FEMA Professional Development Series.
Hays County communications during the storms and the evacuee response. Joint Information Center PIO for the Capitol Area Planning Council.
Spokesperson for the Hays County Office of Emergency Management.
Spokesperson for the City of Schertz and the greater Schertz area.
Public affairs for the SC State Guard during Hurricane Dorian, September 2019.
Recognized for the work by the regional public relations society.
Top unconventional PR project in South Texas.
Including the Cabela's project.
Communications and change-management communications for the rollout of systems like Salesforce and HubSpot.
Same discipline, higher stakes: one clear voice, fast.
Selected documentary films, history shorts, and instructional work. Hear the audio work.
A look at Apollo 11, the Space Race, and the mission that first landed humans on the moon.
A documentary short connecting Orson Welles to the story of Sgt. Isaac Woodard and the civil rights history told in Richard Gergel's Unexampled Courage.
Spotlight on the Charlotte-Mecklenburg Police Department Aviation Unit.
The story of Mahalia Jackson and her call to Dr. Martin Luther King Jr. to tell the crowd about his dream at the Lincoln Memorial.
A look back at Dick Clark and American Bandstand as the music and dance show went national on ABC in 1957.
A history short about the 1863 battle at Fort Wagner and the 54th Massachusetts African-American Regiment.
A profile of U.S. Marine Dan Daly, his military honors, and the volunteer spirit.
A history short about the Allied plan to invade Sicily after the North African campaign in World War II.
A short history of Spam, the American canned food introduced in 1937.
A look back at the nationwide 1955 drill and the Cold War duck-and-cover campaign.
A behind-the-scenes visit to City Barbeque in Charlotte's University area.
A visit with Brian O'Neal and the crew at Benford Brewing, a farm-based brewery in Lancaster, South Carolina.
Founder Jarvis Roberts gives a tour of his Belmont, North Carolina, nano brewery and discusses the challenges of opening it.
Tabu and Jennifer Terrell discuss building a family brewery in Charlotte while working as ER physicians.
A visit to The Craft Stand bottle shop in Lancaster, South Carolina, ahead of its opening.
The Interrobang is a weekly essay on foresight, strategy, organizations, and the changing nature of work. Read it and subscribe at theinterrobang.net.
See the opportunity. Align the resources. Build the thing. If one of these sounds like something you're working on, I'm glad to talk.
Let's talk